What is an Ad Platform Made of?
Ad placement is a multi-objective optimization (MOO) problem. There are many factors needed to be taken into account and be optimized: Relevancy Advertiser Value User Value User Experiencce Retention Fairness Basket Size and more … The Marketing Funnel ___________________________ \ Awareness / \-----------------------/ \ Consideration / \-------------------/ \ Conversion / \ Loyalty / \ Advocacy / \___________/ Glossary Term Description Marketing The set of activities to attract people to products or services....